With spring just around the corner, now’s the perfect time to start implementing some seasonal marketing strategies. In the food service industry, seasonally specific marketing strategies are an effective way to keep your business relevant and exciting for customers all year long. Here are a few spring marketing strategies to try in your coffee shop in the upcoming weeks!
Advertise Menu Changes
Warmer weather means new, refreshing drinks. After a long winter sipping warm and soothing tea, coffee and hot chocolate, your customers will be itching to beat the heat with a thirst-quenching ice tea or cold brew. Offer deals on seasonal drinks to get your clientele excited about the changing weather. Make your coffee shop stand out from the competition by creating a specialty warm weather drink that no other cafe offers.
Use Your Patio Space
If you have space for a patio in the front or the back of your coffee shop, make sure you use it! Outdoor patios are a great way to create a relaxing and comfortable environment during the warmer months. Coffee shops with access to patios are more likely to foster repeat customers in spring and summer. Now is the time to dust off your patio furniture and get the outdoor space of your cafe ready for a beautiful spring.
Have Take-Out Promotional Material
In the spring and summer, many customers may opt to take their coffees to go rather than sitting inside and that’s okay—there are many ways to communicate your brand even when your customers have left your coffee shop. Napkins, cards, and merchandise such as mugs, hats and sweaters are great ways to spread the message of your business outside of its walls.
One of the simplest and most effective advertising methods of coffee shop owners is through customize coffee sleeves. A personalized coffee sleeve allows you to communicate your visual brand in a way that isn’t obnoxious or overbearing to your customers. For more information about customized coffee sleeves and to have some designed for your business, contact our team of professional designers today at HotShot Coffee Sleeves.