Rethinking Your Marketing Approach: Using Coffee Sleeves

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Rethinking Your Marketing Approach: Using Coffee Sleeves

Custom printed coffee sleeve specifications

Getting the word out about your business in an affordable manner is a key part to managing your business. As you sit down to a cup of coffee to contemplate your options for doing this, consider that custom coffee sleeve on your cup. The fact is, a custom cup could get your business a lot of attention and it most definitely would put your company’s message in the hands of the potential buyer. Could this be the ideal way for you to market your business? It may be easier to do than you realize.

Does Your Client Base Drink Coffee?

Are you unsure if custom coffee sleeves are the route for you to take? Consider your customer base. Are they drinking coffee to and from work? Perhaps they are grabbing a cup of coffee with friends while the kids are in school or the reach for a cup of coffee on their way home from a meeting. In short, most customer bases tend to favor coffee drinking. Determine if this is the right market for you and then consider the steps you can take to really get the attention of those coffee drinkers. It may be easier to do this than you realize.

Create an Impressive Image

To get the process started, create an impressive image for your custom coffee cup sleeves. You can use anything from your company’s logo to an image of your employees. From hardware stores to full-scale legal firms, there’s no limit to who can use and benefit from this type of promotion. However, it is essential that you select an image that is going to get the attention of the drinker.

Network with Coffee Houses

Once you invest in coffee sleeves, you can then work with area coffee houses and shops to get your message out. Again, think about your customer. Where is he or she going and how can you get your message into their hands? You may want to spice things up with a special promotion or an informational sleeve that offers important info that the user can immediately benefit from, all of which should reflect your business in some way.

Then, network with coffee houses. You may want to offer an incentive to encourage the location to use your cups. This may be the simple fact that you are giving the location free coffee cups to use with your message on them. On the other hand, you may want to offer your services in another way to help the company to have some reason to use your product.

What are the benefits of this type of promotion? First, it is one of the best ways to get people to notice your business or offer because you are literally in the palm of their hand. In addition, it is a very affordable option as well. This means you can easily add it to your marketing campaign without having to spend a lot on overhead. Give it a try and see the benefits.




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