You have finally realized your dream of opening your own small coffee shop. You have everything perfect and in place. The floors are shiny, the coffee smells wonderful, and your business is going pretty well. The thing is that coffee shops these days are a dime a dozen, since everyone is drinking coffee. If you want your coffee shop to stay on top, you need to be sure that you have some unique marketing ideas to keep it that way. Below you will find some tips to help you choose unique marketing ideas to keep your coffee shop on top.
Create a Blogsite
Creating a website is a good idea, but a blogsite is even better. A blogsite makes it possible for you to put up not only current but also entertaining content on a daily basis. You want to make sure that your blogsite is listed in all the right places and don’t forget to get the word out on social media every chance you get. Social media sites like Facebook and Twitter will do a lot to help you create business for your brand.
Market in Your Own Neighborhood
Yes, this may seem like an obvious tactic, but it works. Advertising on billboards, bus stops, and at other outdoor areas will do a lot to get the word out there for you. If is also a good idea to talk to other business owners in your area and see if you can swap advertising. This is not only a good way to advertise everyone’s business in the neighborhood, it is also a great way to be sure that you know everyone and form lasting partnerships.
Guerilla Marketing Tactics
You need a forceful marketing campaign in order to get the word out there about your coffee shop. You should have employees get out in parking lots and pass out everything from coupons to fliers to promote your business effectively. One surefire way to make sure that the word is spread is to have custom-made coffee sleeves for your coffee.
It is estimated that the average cup of coffee is carried around everywhere the coffee drinker goes for an average of 30 to 45 minutes. This entire time, the attractive sleeve on your coffee can be catching people’s eyes and advertising your business like nothing else can.
You can even take some coffee and sweets to donate to the local churches and community centers, which will help get the word out there quickly and make you feel great about helping out.
These are just a few of the ways to market your coffee shop and have it on the top of the food chain in no time at all. While a cozy, homey place to go is great for your customers, to bring in more customers you need to market aggressively and to the right audience. Following the tips above will help you not only increase your business, but form lasting relationships in the business community as well.