Category Archives: Business

How To Create a Coffee Shop Business Plan

Starting a coffee shop involves more than just renting a place and buying equipment. Before [...]

Are Coffee Shops Profitable?

According to the National Coffee Association’s 2022 report, 66% of Americans aged 18 and over [...]

Why Branding With Coffee Cups Works

Coffee is not just a hot stimulating beverage. In the United States, coffee is a [...]

10 Simple Coffee Shop Marketing Ideas

Barry KonkinBarry Konkin is the founder of HotShot Coffee Sleeves. With over 30 years experience [...]

Words Matter—So Does Font

On the surface, there appear to be two distinct sides to visual marketing: the images [...]

Back to the Future: Merging Nostalgia and Technology in Branding

Merging Nostalgia and Technology in Branding With trends continuing onward with green marketing and transparency [...]

How to Make Your Business Stand Out at a Trade Show

Trade shows are an important way to make your business stand out within the industry. [...]

What to Consider When Overhauling Your Brand

Rebranding is an exciting and dynamic strategy to reinvigorate your company with new energy. Rebranding [...]

Branding Basics: How to Get the Most Out of Your Visual Marketing

Visual branding is an important part of building your business. In our increasingly visually-oriented culture, [...]

Boost Your Foot Traffic with These In-Store Marketing Tips

With advancing technology and the popularity of social media platforms, promoting your coffee shop online [...]

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