Author Archives: Barry Konkin

10 Simple Coffee Shop Marketing Ideas

Barry KonkinBarry Konkin is the founder of HotShot Coffee Sleeves. With over 30 years experience [...]

How Many Scoops of Coffee Per Cup for a Perfect Brew?

To brew the perfect pot of coffee in the morning is a ritual for many [...]

Custom coffee sleeves as a walking billboard

Barry KonkinBarry Konkin is the founder of HotShot Coffee Sleeves. With over 30 years experience [...]

Words Matter—So Does Font

On the surface, there appear to be two distinct sides to visual marketing: the images [...]

Back to the Future: Merging Nostalgia and Technology in Branding

Merging Nostalgia and Technology in Branding With trends continuing onward with green marketing and transparency [...]

How to Make Your Business Stand Out at a Trade Show

Trade shows are an important way to make your business stand out within the industry. [...]

What to Consider When Overhauling Your Brand

Rebranding is an exciting and dynamic strategy to reinvigorate your company with new energy. Rebranding [...]

Branding Basics: How to Get the Most Out of Your Visual Marketing

Visual branding is an important part of building your business. In our increasingly visually-oriented culture, [...]

Boost Your Foot Traffic with These In-Store Marketing Tips

With advancing technology and the popularity of social media platforms, promoting your coffee shop online [...]

How to Help Your Coffee Shop Thrive After Renovations

Renovations are a great way to spruce up your coffee shop and give your business [...]

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