Category Archives: Business
What is Brand Activation in Marketing
The Power of a Brand Activation Campaign If you’ve been around the marketing and branding [...]
Jan
5 Experiential Marketing Ideas
Companies that have tried organizing experiential marketing events have never regretted this investment. Innovative and [...]
Jan
How To Create a Coffee Shop Business Plan
Starting a coffee shop involves more than just renting a place and buying equipment. Before [...]
Jul
Are Coffee Shops Profitable?
According to the National Coffee Association’s 2022 report, 66% of Americans aged 18 and over [...]
May
Why Branding With Coffee Cups Works
Coffee is not just a hot stimulating beverage. In the United States, coffee is a [...]
Mar
10 Simple Coffee Shop Marketing Ideas
Barry KonkinBarry Konkin is the founder of HotShot Coffee Sleeves. With over 30 years experience [...]
Mar
Words Matter—So Does Font
On the surface, there appear to be two distinct sides to visual marketing: the images [...]
Aug
Back to the Future: Merging Nostalgia and Technology in Branding
Merging Nostalgia and Technology in Branding With trends continuing onward with green marketing and transparency [...]
Aug
How to Make Your Business Stand Out at a Trade Show
Trade shows are an important way to make your business stand out within the industry. [...]
Aug
What to Consider When Overhauling Your Brand
Rebranding is an exciting and dynamic strategy to reinvigorate your company with new energy. Rebranding [...]
Aug