How to Use Coffee Sleeves to Promote Your Business

coffee sleeve advertising

Coffee Sleeve Advertising

Getting the word out about your business in an affordable manner is a key part to managing your business. As you sit down to a cup of coffee to contemplate your options for doing this, consider that custom coffee sleeve on your cup. The fact is, a custom cup could get your business a lot of attention and it most definitely would put your company’s message in the hands of the potential buyer. Could this be the ideal way for you to market your business? It may be easier to do than you realize.

Does Your Client Base Drink Coffee?

Are you unsure if custom coffee sleeves are the route for you to take? Consider your customer base. Are they drinking coffee to and from work? Perhaps they are grabbing a cup of coffee with friends while the kids are in school or the reach for a cup of coffee on their way home from a meeting. In short, most customer bases tend to favor coffee drinking. Determine if this is the right market for you and then consider the steps you can take to really get the attention of those coffee drinkers. It may be easier to do this than you realize.

Create an Impressive Image

To get the process started, create an impressive image for your custom coffee cup sleeves. You can use anything from your company’s logo to an image of your employees. From hardware stores to full-scale legal firms, there’s no limit to who can use and benefit from this type of promotion. However, it is essential that you select an image that is going to get the attention of the drinker.

Network with Coffee Houses

Once you invest in coffee sleeves, you can then work with area coffee houses and shops to get your message out. Again, think about your customer. Where is he or she going and how can you get your message into their hands? You may want to spice things up with a special promotion or an informational sleeve that offers important info that the user can immediately benefit from, all of which should reflect your business in some way.

Then, network with coffee houses. You may want to offer an incentive to encourage the location to use your cups. This may be the simple fact that you are giving the location free coffee cups to use with your message on them. On the other hand, you may want to offer your services in another way to help the company to have some reason to use your product.

What are the benefits of this type of promotion? First, it is one of the best ways to get people to notice your business or offer because you are literally in the palm of their hand. In addition, it is a very affordable option as well. This means you can easily add it to your marketing campaign without having to spend a lot on overhead. Give it a try and see the benefits.

Consider a Tagline

The tagline eliminates the frustration of trying to figure out a motto or opening jingle to tell your companies JUST exactly what they need to know about your company and what you’re offering them. Taglines are important as your taking a good portion of information and putting it into a short catch phrase that will commonly be used whenever your company is mentioned. e.g. Nike’s “Just Do It” & Apple’s “Think Different”. Here are a few suggestions for trying to create a tagline appropriate for your business:

Short And Sweet

“Kawaii!” – commonly known as cute in Japanese culture. This term has spread internationally and reached all age groups as cute young girls and women say it in a cheery voice in shows, dramas, and movies. Do not make your tagline too complicated or wordy, or else people will have trouble recalling it. Brainstorm a list of what your company does, the things that describe your company, and the environment it wishes to implore. From there, mix and match keywords to fashion a tagline.

Focus on the Ball

People thrive on words that relate to the community. Community is one of the key goals of a business – reaching out and influencing those around us. Evaluate your target audience, their beliefs and values, and formulate a slogan. Describe what contributions your company will make to their community and this will encourage them to use your business.

Treasure What’s Important

Acknowledge that the slogan plays a crucial role in attracting people to your company. The slogan is the “money maker” similar to a catch phrase or jingle that a client may sing or recite off the top of their head because of a trigger word that may be in the phrase or jingle. The message is seen every time they come into your office, whenever you send mail, and every item they purchase in your store, it becomes a seal for your company – a symbol of what your company is and what it’s about.

Nothing but the Truth

Overselling your company will lead to a short-lived company profit spike – steep decline after a step peak. After a while, people will realize that the promise made was not made which would leave a nasty blemish on your reputation. It’s not a bad thing to highlight unique aspects of your company, but be realistic. You want to entertain and surprise your clients, not disappoint them.




Barry Konkin

Barry Konkin is the founder of HotShot Coffee Sleeves. With over 30 years experience in commercial offset printing, Barry utilized his diverse printing background and creativity in developing new coffee sleeve designs that were granted Patents in both the USA and Canada. Barry’s goal is to assist businesses with brand promotion through the use of high quality custom printed cup sleeves. With an understanding of your marketing and operational objectives, Barry can recommend the ideal coffee sleeve solution for you.

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