As a method of advertising that can reach thousands of people while they go about their daily routine, making custom coffee sleeves is a great way to get your message and your company or cause out there. Now that you’ve decided on this method of advertising and spreading the word, the question becomes what colors do you use? A lot of really smart people, ranging from artists to psychologists, have come up with different impacts that color has on people. With the following information, you’ll be on the right path to creating the perfect advertisement.
Unlimited Colors to Choose From
The good news is that with Hot Shot Coffee Sleeves, you’ll have a near infinite amount of colors to choose from. They print in environmentally safe soy inks, using the CMYK color spectrum, which has more color possibilities than you’ll ever need to use. Reds, blues, greens, tans, blacks, whites, yellows, pinks; regardless of the colors you choose to use on your custom coffee sleeves, they have you covered.
Know What Your Colors Mean
The human brain interprets colors in many different ways, all of which can be used for maximum effect in an advertisement. Take red for example. The human brain associates the color red with hunger, aggressiveness, and taking chances. That’s why many sports cars are red in color, as that makes the brain think of the speed and power that comes with a fast car. Or blue, for example. Blue is often associated with trustworthiness, peace, calm, and a soothing environment. That’s why many health or life insurance companies choose blue for their logos. Yellow conveys the emotion of excitement, energy, and playfulness, which is used in many food advertisements (in combination with red) to inspire both hunger and excitement about the food. The color green makes the mind think of nature, and caring. That’s why many environmentalist groups choose to have green in their logos and messages. The concepts of color meaning and how it applies to design are much more extensive than what can be addressed here, so it’s a great idea to look into it more.
Make the Right Choice for Your Advertisement
Once you know a bit more about how the human mind interprets colors, you can go about choosing the perfect combination to use for your advertising. This is closely tied to the impression you want your customers to have about your company. So firstly, consider your company or group’s mission statement or ideal. Think about what it is you want your customer to do. With those in mind, then start considering your choice of color. Do you want to convey the image of luxury and privilege? Throw in some black. Do you want people to trust you with important decisions? Try some blue. The best advertisements and logos are the ones that take all of this into consideration, and your run of custom coffee sleeves is no exception.
Now that you know some of the top colors for advertising, and some basics on implementing them, you’re more prepared than before on how to design your logo and advertising. This is a great opportunity for you and your business, so each choice is an important one.