Coffee Shop Guide: Partnering With Another Business For a Promotion
Partnering with another business can be great for your company and theirs. When you have a promotion that requires extra marketing, partnering with another business can be a great way to reach more people. This offers you a larger marketing arena without spending more money. When it comes to partnering with another company, there are some things you need to keep in mind so it is done effectively. By developing a partner relationship with another company, you can earn more credibility with your customers and the other company’s customers. When customers trust one company, they are likely to trust any referral that comes from that company. This helps build trust for both companies. Here are some tips for partnering with other companies for your promotion.
Make a Move
If you want to start a partnership with another company, you have to reach out to different businesses. Someone has to make the first move when it comes to partnering up. A lot of companies may want to create a partnership with your coffee shop, but just haven’t gotten around to asking you. They may not even realize you are willing to do it. By getting the word out that you would like to partner up for a promotion, they will be more willing to go with it since most promotions don’t run long term. All you can do is ask. If the other company doesn’t agree to partner up, there are plenty of other businesses to ask.
While it can be great to partner up with any other business in your local community, it is most effective if you partner up with another company in the same industry. As a coffee shop, there is a certain demographic you want to market to. There is no point advertising to people who don’t drink coffee. Instead you want to partner up with companies who have something to offer you and vice versa. You probably aren’t going to want to partner with a health foods store unless you are known for selling organic products.
If you really want to make your promotion stand out, you need to team up with a company who is also running a promotion. This increases customer’s savings and gets them more interested in visiting both stores. You can also decrease the amount of money you spend on advertising your promotion by going in together. Additionally, if you really want to get the word out, you can always pull both marketing budgets in to do double the advertising.
Keep it Limited
While running a promotion, you want to make sure you set the promotion for a limited time. The longer you run the promotion, the less likely your customers are going to act quickly. If you keep the promotion limited to a quick timeframe, you can urge your customers to take advantage of the deal. You also don’t want to strain a relationship with the partner company by running the promotion too long.
Barry Konkin is the founder of HotShot Coffee Sleeves. With over 30 years experience in commercial offset printing, Barry utilized his diverse printing background and creativity in developing new coffee sleeve designs that were granted Patents in both the USA and Canada. Barry’s goal is to assist businesses with brand promotion through the use of high quality custom printed cup sleeves. With an understanding of your marketing and operational objectives, Barry can recommend the ideal coffee sleeve solution for you.