How to Select a Color for Your Custom Coffee Sleeve
Getting your brand out there can take some creative routes, such as advertising on coffee cup sleeves. Whether you are a business, café, or organization, coffee cup sleeves can help you spread your message. However, selecting a color for your custom coffee sleeve can be difficult, as there are many options. There are several ideas to consider when selecting what color of coffee sleeve to purchase.
The first item to consider when selecting a custom coffee sleeve for your company is what you want to communicate to your audience, whether they are current or potential customers. Are you advertising a special event? Will the coffee sleeve double as a coupon? Do you simply want to get the word out about your business?
Knowing the reason why you are printing coffee sleeves will help you with selecting a color, since varying purposes call for different color choices. Warm colors—reds, yellows, and oranges—stimulate your audience to be excited or even hungry. On the other hand, cool colors—blues, greens, and purples—calm your audience, helping them to accept that you are knowledgeable and trustworthy. What colors you choose for your design will help you communicate the purpose of your custom coffee sleeves to your audience.
After deciding the reason for your coffee sleeves, it is important to think about your company logo. What colors would complement your logo and allow customers to recognize who you are? For example, if you are an insurance company, you do not want to choose colors that make your company look like a pizzeria. Choose a color that communicates your company and your purpose.
When considering what colors would complement your logo, it is important to look at what colors your business already uses. Your company probably already uses certain colors for its various marketing and advertising campaigns. Consistency throughout your company’s communications is important in helping customers recognize your brand. If there is no significant reason for changing the colors that are already in use, try using the colors your company has already selected.
You may have a brilliant and beautiful design that would look stunning as a full color glossy printed coffee sleeve. However, it is crucial to consider your company’s budget and needs. Varying budgets may call for different color choices.
If you need a number of sleeves for everyday use, consider choosing a one or two color printing option that would allow you to get the name of your company out without breaking the bank. Your logo and important information, such as your address and phone number, are just as effective printed in a single color, as they would be in full color. However, if you are advertising a special event or promoting a new product, you might want to spend the extra money to have full color coffee sleeves printed. Full color will be more likely to catch a customer’s eye, encouraging them to read the information printed on the sleeve.
Selecting the right color for your custom coffee sleeve is not an easy task. One color and full color printing both have great benefits to offer you. However, considering your purpose for printing the sleeves, your company’s logo and dominate colors, and your budget will help you determine which colors will be best suited to your needs. Be creative!
Barry Konkin is the founder of HotShot Coffee Sleeves. With over 30 years experience in commercial offset printing, Barry utilized his diverse printing background and creativity in developing new coffee sleeve designs that were granted Patents in both the USA and Canada. Barry’s goal is to assist businesses with brand promotion through the use of high quality custom printed cup sleeves. With an understanding of your marketing and operational objectives, Barry can recommend the ideal coffee sleeve solution for you.