Visual Branding Mistakes Most Coffee Shops Makes
A visual brand is a reflection of your coffee shop’s brand identity. It’s a symbolic representation of the things that set your coffee shop apart from the competition. Without a well-founded brand identity and a complimentary visual branding strategy, it will be difficult for your business to find its unique voice and gain the customer base it needs to survive. The more compelling the visual branding, the less time, money and energy you’ll have to spend on promotional campaigns to remind your audience who you are. Here are some common visual branding mistakes to avoid to ensure that your visual branding message is as wide-reaching and effective as possible.
One of the biggest mistakes made by coffee shops is design inconsistency. Everything in your coffee shops should connect with your overall branding strategy, including decor, signage, uniforms, and advertising. Mismatched fonts and colour schemes may not seem like a big deal, but these small details can make your business come off as unreliable and disorganized, not to mention make it more difficult for customers to remember you. The best way to avoid design inconsistencies is to create a company style guide which can be referenced whenever creating new signs, advertisements or merchandise.
Copy Cat Branding
When you notice a competitor has interesting and visually appealing branding, you may find yourself tempted to adopt a similar style to increase business. Copy cat branding strategies are never advisable. First of all, you don’t want customers confusing your company with another business. Secondly, following another company’s visual branding strategy too closely could lead to legal trouble.
Out Of Place Visuals
When developing your visual marketing plan, it’s important to consider both your product and your demographic. Think about what symbols and visual elements you associate with coffee and create a visual brand that works off those images. Avoid out-of-place imagery that doesn’t directly relate to coffee or your brand. By keeping your visual brand consist and focuses, you’ll make it easy for customers to remember your company.
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