If you are interested in the coffee business, odds are you know how difficult it is to make a coffee shop successful. Actually, it’s hard to make any restaurant model successful. Over half of new restaurants, bars, and coffee shops fail in the first year.
Still, we’re not saying that running a successful coffee shop is a pipe dream, but you have to start smart and know what you’re doing.
Here are some things to consider before you begin.
Location, Location, Location
Finding the right location for your coffee shop is probably the most important thing. Rent and customer traffic can make or break you, and fitting the vibe of the community that you are considering is incredibly important.
Know Who You Are
People don’t go to independently owned coffee shops for the chain coffee experience. They go because of the personality of the coffee shop and what that coffee shop does well. Decide what your coffee shop is going to be about, and stick to your guns. If your coffee shop doesn’t allow laptops from 10am to 3pm, enforce that rule. If you want to play music that only a select group of people like 24/7, go for it. The important thing is ensuring the type of coffee shop that you have decided to run fits the community you have chosen.
Once people know who you are, they will come for the experience. Once you have a distinct personality, you can brand yourself. That’s where we come in. Our custom coffee sleeves are a great way to personalize your business. If you’re just starting out, we offer you the service of ordering a small amount of coffee sleeves at a time for an affordable price. That way, you can brand your coffee shop from the beginning without having to invest too heavily. Contact us to learn more today!